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CNBC International

CNBC owned by NBCUniversal News Group is a business news station launched on April 17, 1989 and owned by NBCUniversal News Group through its subsidiary NBCUnviersal while both come under the ownership of Comcast. The channel was set up as a JV between NBC and Cablevision on April 17, 1989 and purchased its key competitor Financial News Network in 1991. The acquiring of CNBC enhanced the distribution and overall growth of Consumer News and Business Channel as the NBC would later purchase the Cablevision’s interest to enjoy sole proprietorship. It as of Feb 2015 can be seen in 93,623,000 pay TV households across US. With a net worth of $4b, the station was ranked as the 19th most valued cable TV despite being a specialty business news TV. A number of regional stations of CNBC also operate in different parts of World under the banner of CNBC and NBCUniversal.

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History

Consumer News and Business channel made humble beginnings as Satellite Program Network (SPN) which would broadcast low-budget old movies, educational and entertainment programming. It later changed its name to Tempo Television. NBC after announcing their decision to acquire temp in May 1988, on April 17, 1989 eventually under the leadership of Tom Rogers relaunched the station as Consumer News and Business Channel. The first headquarter of the Consumer News and Business Channel was in Fort Lee, New Jersey, and each of Cablevision and NBC shared the 50% stake in the newly established service.

Despite the backing of NBC, CNBC was unable to attract the attention of cable carriage as the providers were uncertain about the acceptance and future of the channel as it replaced the long-standing FNN. It managed to reach only 17 million domestic households in US which was less than half of Financial News Network’s potential audience. Tired and exhausted by the long-drawn-out war, Rodney Buchser sold the channel to NBC on May 21, 1991 for $154.3m. The 300 employees of FNN strengthened NBC and the deal expanded the reach to 40m+ houses across United States. Cablevision separated itself of the 50% share in NBC as NBC sealed the deal to buy FNN and its assets. Consequently the full name: Consumer News and Business Channel was dropped and initials ‘CNBC’ were opted as the new brand name.

Today, the channel hosts business news programming, talk shows, investigative reports, infomericals, documentaries, stock rates, market index, other summarized news including weather updates and more real-time information from the business world. The headquarters of CNBC were shifted to its current place in Englewood Cliffs, New Jersey on Oct 13, 2014 which also happened to be the 11th anniversary of the station. Since Jan 2016, the channel generates High Definition feed for its audiences.

Programs

The current lineup of the station consists of various programs that are broadcasted on weekdays. The content includes comprehensive business reporting, news from stock exchanges around the world, interviews with business owners, entrepreneurs and investors. Here is a list table of programs hosted at CNBC.

 

Street Signs

 

Squawk Alley

 

Fast Money Halftime Report

 

Worldwide Exchange

 

Mad Money

 

CNBC Prime

 

Squawk on the Street

 

Squawk Box

 

Fast Money

 

Closing Bell

 

Power Lunch

 

Options Action

 

 

CNBC Prime

In a bid to rebrand the primetime programming slots, CNBC on March 5, 2013 announced that it would introduce reality series build around business themes; the first to air were Treasure Detective and The Car Chasers. The Prime block was filled with more series-oriented stuff in the coming months. Blue Collar Millionaires, Secret Lives of the Super Rich, Restaurant Startup, American Greed, Jay Leno’s Garage, West Texas Investors club and The Profit are the prime end originally airing reality series.

Non-Business Stuff

Some of the Non-business programming of the Consumer News and Business Channel includes Late Night with Conan O’Brien, The Apprentice: Martha Stewart, Deal or No Deal and 1 Vs. 100. It has also played its role to over the overflow of sports programming of NBC Sports. For instance, the coverage of Summer Olympic Games in 2000 and 2010 Winter Olympics was experimented by the business arm of NBC. CNBC also hosted Formula One races until 2017 due to clash faced by NBCSN in scheduling the events. It also rebroadcasted 2018 FIFA World Cup hosted by Russia.

Personalities

Pete Najarian

 

Guy Adami

 

Tim Seymour

 

Karen Finerman

 

Carolin Roth Scott Wapner Wilfred Frost Michelle Caruso-Cabrera

 

Melissa Lee

 

David Faber

 

Brian Sullivan

 

Melissa Lee

 

Rebecca Quick

 

Andrew Ross Sorkin

 

Tyler Mathisen

 

Carl Quintanilla

 

Jim Cramer

 

Jon Fortt

 

Sara Eisen

 

Morgan Brennan

 

 

Online Availability

CNBC since 1996 is available online with all its business news, financial reports and other useful info for investors and those from business society. You can follow the station on Facebook, Twitter, YouTube and other social media platforms. Here is the website: www.cnbc.com